The focus group method is a form of group interview in which there are several participants, there is an emphasis on questioning on a tightly defined topic and the accent is upon interaction within the group and the joint construction of meaning. The researcher is also planning to do two mini focus group interviews among the customers. Both these could be done at the same time or one after the other, but the methods cannot be combined. Because if we love qualities, then we must have it appropriately, otherwise it’s not the kind of loving. According to Teresa and William (1997), research methodology provides a systematic, planned approach to a research project and ensures that all aspects of the project are consistent with one another. (2007) argues that usually a combination of positivism and interpretivism are generally used in the management of business research. For this entry I would like to take a look at several types of philosophical methods which are typically employed by philosophers. Although it has much in common with Nihilism, Existentialism is more a reaction against traditional philosophies, such as Rationalism, Empiricism and Positivism, that seek to discover an ultimate order and universal meaning in metaphysical principles or in the structure of the observed world. The characteristics of the respondents to whom the researcher wish to collect the information. To some extent, these various schools all derive from pioneering work at Cambridge University in the early 20th Century and then at Oxford University after World War II, although many contributors were in fact originally from Continental Europe.Analytic Philosophy as a specific movement was led by Bertrand Russell, Alfred North Whitehead, G. E. Moore and Ludwig Wittgenstein. It focuses on the question of human existence, and the feeling that there is no purpose or explanation at the core of existence. It holds many thoughts from positivism and it scientifically questions ‘what is’ regarded as acceptable knowledge. Appropriate estimate from each group is prepared to distinguish the quota based on reliable data. The data that is non-numerical and that cannot be quantified is known as qualitative data. According to Barnett (1991), cited by Saunders et al. The researcher made sure that the questionnaire had a simple design with no technical jargons used which would have confused people otherwise. Gaining an understanding of meanings human attach to events, A close understanding of research context, A more flexible structure to permit changes of research emphasis as research progresses, A realisation that the researcher is part of the research process. It includes close-ended information such as attitude, behaviour of performance instruments. Saunders et al. (2007) mentions that a questionnaire includes all techniques of data collection in which each person is asked to respond to the same set of questions in a predetermined order. Saunders et al. The second part deals with data collection methods. phile — (as in "anglophile") one having a love for. A simple language is usually preferred than using technical jargons. I frequently employ this method in almost every single course, but most commonly when I encounter well laid out, deductive arguments because of the easy accessibility. The quotas and total sample size are given below: Time constraint was the main reason for the researcher to select a small population. ( Log Out /  The response and the scales used are mentioned in the data analysis chapter. Deductive approach method is the way of testing a theory. (Saunders et al., 2007, p105). They are Inductive approach and Deductive approach. Second, this is a very systemized approach to philosophy, which relies on methods of deduction and one’s ability to master said methods. (2007) mentioned that there are three epistemological positions namely, positivism, interpretivism, and realism. In critical realism, what the researcher experiences are sensations and images of the things in the real world, but not the real thing. 1st Jan 1970 This is not an example of the work produced by our Essay Writing Service. Reilly (2006) defined positivism as a belief that only true knowledge is scientific in character, describing interrelationships between real and observable phenomena. (2007) mentions that the use of interviews can help the researcher to gather valid and reliable data that are relevant to his/her research. sophist — lit. Thus, we may observe and engage with other things in the world, but we do not actually experience them in a first-person manner. Saunders et al. According to Saunders et al. There are two types of data involved with this research. It holds that, as there is no God or any other transcendent force, the only way to counter this nothingness (and hence to find meaning in life) is by embracing existence. The researcher ensured that the researcher were ensured ample time to complete the questionnaire. This hypothesis is then tested using the data collection methods to answer the objectives. It allows the collection of a large amount of data from sizeable population in highly economical way. The researcher used an online tool called Surveymonkey for the data analysis (www.surveymonkey.com). emeraldnisight.com) and Business source complete. Looking at all these options, the researcher feels that conducting a survey will be the best way to collect data for this research. These interviews are used to increase the credibly of the research and to form a background for the questionnaire design. 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