So, wearing the T‑shirt, shades, and leather jacket, the ad protagonist flies his Harrier Jet to school. Leonard v. Pepsico, Inc., 88 F. Supp. Pepsi initially refused his claim: “The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad.” But Leonard … The TV commercial where the company advertised the points for stuff featured someone doing exactly that. Spoiler alert: he lost. In 1999, a Seattle man took a popular soft-drink company seriously when one of its commercials made an offer of a Harrier jet, the famous high-tech jump jet used by the U.S. Marines. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. The campaign was simple, reported CBS News correspondent John Blackstone. The court ruled in favor of Pepsi but I think this guy should have got his jet. A business student’s dream of claiming a $34 million Harrier jet from Pepsi went down in flames yesterday when a federal judge ruled it was not reasonable for him to … Defendant refused to deliver the harrier jet. In a TV commercial that aired in 1995, Pepsi jokingly included the Harrier as one of the prizes that could be received with a "mere" 7 million Pepsi points. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. It seemed like a simple, tongue-in-cheek concept to the marketing wizards at Pepsi in 1995; entice the ‘Pepsi Generation’ into earning points to subsequently redeem them for rewards as part of their Pepsi Stuff campaign. The amount of Pepsi Points necessary to get the listed merchandise ranged from 15 for a “jacket tattoo” to 3,300 for a mountain bike. As a business they did make an offer, but they didn’t give any specifics or regulations on the offer so they could have also given a model of the Harrier Jet. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. Plaintiff tried to obtain the Harrier Jet by sending fifteen Pepsi points and a check for the amount of money needed to obtain the Harrier jet. Coca Cola recently made a commercial as well that addressed social issues, and it was deemed a success. We have reviewed the video tape of the Pepsi Stuff commercial… and it clearly offers the new Harrier jet for 7,000,000 Pepsi points. Image Credit: CBS. As he pulls a lever back, a chilled drink pops up out of a customized metal container. John Leonard thought that sounded like a great deal. Connecting a product to a bigger concept isn’t bad. In a TV commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million company points. Additionally, will Mr Leonard get his Harrier jet Why or why not? Leonard vs. PepsiCo, Inc. was the case of 1996. That’s quite alot of soda to consume. by John McMahon Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or – for 7 million points – a Harrier jump jet. No, Mr. Leonard will not get the Harriet jet from Pepsi. Pepsi can’t just market that it tastes good. The commercial starts out with two American jets entering the frame, then after buzzing past the camera a few times — one of the pilots decides he needs a diet Pepsi. PepsiCo advertised Pepsi Stuff in a Super Bowl ad in 1996. Though Pepsi did end up changing the commercial to 700,000,000 points for the jet. Buy Pepsi products, collect points from Pepsi labels and claim prizes like t-shirts, sunglasses, or – for 7 million points – a Harrier Jet. Get stuff.” And according to the commercial, among the stuff you could get was a Harrier Jet. Exh. Our client followed your rules explicitly….This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet … (Wynn Aff. We have reviewed the video tape of the Pepsi Stuff commercial … and it clearly offers the new Harrier jet for 7,000,000 Pepsi Points. The fine print on the contest said that you could buy Pepsi Points for just $0.10 a piece without any purchase required of Pepsi products. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. The Pepsi/Harrier Jet Case The Pepsi Harrier Jet commercial was obviously a humorous jest on behal of Pepsi. The White House stated that the Harrier Jet would not be sold to civilians without "demilitarization," which, in the case of the Harrier, would have included stripping it of its ability to land and take off vertically. While that sounds like a lot of points to get from drinking Pepsi products (roughly 190 Pepsis a day for 100 years), the company also allowed customers to purchase points for 10 cents a piece. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. Related: That time someone sued Pepsi because they didn't give him a Harrier jet. Shades were 175 points. John Leonard realized that if he obtained 15 points, and paid for the rest of the points with a cheque, the jet … We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. The court held that the commercial could not be taken seriously as it showed a teenager flying a fighter aircraft worth 23 million dollars to school, which clearly is unrealistic. Pepsi's response was a bizarre one, where it said that the ad was a joke. (Wynn Aff. The TV commercial where they advertised the points for stuff featured someone doing exactly that. Without a … He consulted the Pepsi Stuff catalog, but it did not contain any entry or description of the Harrier jet. The commercial advertises the Jet for 7 million Pepsi Points, which roughly converts to $7 million. He then consistently collected 7 million points and sent Pepsi a plea to send him the Harrier jet. But the people making the commercial wanted to end it on some zany bit of “classic Pepsi” craziness. But, for comic effect, Pepsi “offered” a slightly bigger prize in a TV ad--the jet, initially available at the bargain price of 7 million points. A piece of evidence proving that Pepsi did not enter into an agreement with Leonard is the catalog itself since it did not include the Harrier jet. Additionally, how much is a Harrier jet worth? B (second).) Mr. Leonard responded via his lawyer: Your letter of May 7, 1996 is totally unacceptable. But a protest is not the right feeling. As part of their advertising campaign, Pepsi was touting a Harrier Jet in a commercial advertisement for their “Pepsi Points” program. Pepsi laughed off the claim, pointing out the Harrier had never been offered in the Pepsi Points catalogue and was just in the commercial to provide a humorous completion to the piece. References Exh. Inspired by the commercial, Leonard set out to get a Harrier jet. The commercial featured a youth arriving at school in a Harrier Jet and said the Harrier Jet was 7,000,000 Pepsi points. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. This caught the eye of 21-year-old John Leonard. It was shown that one could acquire the aircraft for 7 million points. 2d 116, (S.D.N.Y. Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or – for 7 million points – a Harrier jump jet.. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. A t-shirt at 75 points, sunglasses at 175 points, a leather jacket at 14,50 points. The PepsiCo order catalog did not include the Harrier jet. The slogan was simple: “Drink Pepsi. The jet is shown with the subtitle seven million Pepsi points. Synopsis of Rule of Law. And then, he rolls up to school in a Harrier Jet…7,000,000 Pepsi Points. Pepsi continued to air the commercial, but updated the cost of the Harrier Jet to 700 million Pepsi points. The Jet Controversy Pepsi Jet It needs to be connected to a feeling. 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